--- title: Squaredot | B2B Marketing Agency description: Squaredot marketing agency help B2B tech brands get famous & grow. We’ll help you build your brand’s online presence, scale your business & generate leads image: https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Cover%20Images/squaredot_social.png --- [![Squaredot-logo-navy](https://www.squaredot.agency/hs-fs/hubfs/1.%20Squaredot%20Website%202020%20-%20Assets/Squaredot-logo-navy.png?width=92&height=65&name=Squaredot-logo-navy.png)](https://www.squaredot.agency/) - [Work](https://www.squaredot.agency/our-work) - [Who We Are](https://www.squaredot.agency/who-we-are) - [What We Do](https://www.squaredot.agency/what-we-do) - [Resources](https://www.squaredot.agency/resources) - [Contact Us](https://www.squaredot.agency/contact-us) MENU - [Work](https://www.squaredot.agency/our-work) - [Who we are](https://www.squaredot.agency/who-we-are) - What we do - [All services](https://www.squaredot.agency/what-we-do) - [B2B marketing strategy](https://www.squaredot.agency/what-we-do/b2b-marketing-strategy) - [Branding](https://www.squaredot.agency/what-we-do/b2b-branding) - [Web and digital](https://www.squaredot.agency/what-we-do/b2b-websites) - [Content](https://www.squaredot.agency/what-we-do/b2b-content-marketing) - [Campaigns](https://www.squaredot.agency/what-we-do/b2b-campaigns) - [Promotion](https://www.squaredot.agency/what-we-do/b2b-promotion) - Who we help - [Irish b2b tech](https://www.squaredot.agency/scaling-b2b-technology-business) - [Multinational b2b tech](https://www.squaredot.agency/multinational-b2b-tech) - [Resources](https://www.squaredot.agency/resources) - [Contact us](https://www.squaredot.agency/contact-us) More on B2B marketing Let's get famous together Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Services Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Work Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B love Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Testimonials Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) Awards Squaredot ![sq-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/Panel%20Labels/sqOpnLogo.svg) B2B insights Grow faster with us   # Achieve greatness in a sea of sameness Transforming MSP, Cloud, Cyber, IT and B2B tech companies into memorable market leaders through expert B2B brand strategy, branding, web design, creative and campaigns delivering massive returns. **Fame beckons. Growth awaits.** ## Our spotlight on the B2B tech landscape We love B2B success stories and played a part in some ourselves. We work with large multinational brands and fast growing VC-funded scale-ups and PE-backed, mid-market tech companies on a transformative journey. These include MSPs, traveltech, fintech, software and hardware companies. [![cta button](https://no-cache.hubspot.com/cta/default/390157/016aa1d9-e51c-492a-ab36-199ec0d0370d.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/016aa1d9-e51c-492a-ab36-199ec0d0370d)   Aggressive growth from the foundation up ### Scaling B2B Tech   Brand & content tactical support ### Global B2B tech Not growing fast enough? Feel like you have reached a plateau? Or growing fast and your brand is struggling to keep up? We’ve helped many companies just like yours with transformational positioning and strategy that we bring to life in the digital world and beyond. We’ll make you famous in your market, drive demand and supercharge growth. [![cta button](https://no-cache.hubspot.com/cta/default/390157/8ec5e9c7-179d-4d6b-8a46-be3ee7772c27.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/8ec5e9c7-179d-4d6b-8a46-be3ee7772c27) Need a specialist B2B tech marketing agency to help grease the wheels of your marketing engine? We’re comfortable rolling up our sleeves and supporting large internal marketing departments to help get campaigns out the door. We supplement your capacity with planning, content, creative, design, copy, animation and video content expertise. [![cta button](https://no-cache.hubspot.com/cta/default/390157/340450f4-30ec-4859-b92a-2e496e6f5be9.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/340450f4-30ec-4859-b92a-2e496e6f5be9) ## B2B hall of fame 01 / 06 Triangle Transforming Triangle’s brand for its next phase of business growth [![cta button](https://no-cache.hubspot.com/cta/default/390157/81734a8f-d439-49fb-bc51-b5a57a398ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/81734a8f-d439-49fb-bc51-b5a57a398ac5) 02 / 06 Client Solutions Unifying 5 business practices under one strong differentiated brand  [![cta button](https://no-cache.hubspot.com/cta/default/390157/c50c2c89-3270-47d0-88df-dceb62b5b9a1.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/c50c2c89-3270-47d0-88df-dceb62b5b9a1) 03 / 06 ETU Brand positioning, go-to-market marketing strategy, identity update, website, content & ABM program [![cta button](https://no-cache.hubspot.com/cta/default/390157/4a80b6e0-e4c4-4e9c-a629-337b032d6486.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/4a80b6e0-e4c4-4e9c-a629-337b032d6486) 04 / 06 Arkphire Positioning and go-to-market strategy, rebrand, website, content, brand building, creative direction, advertising, print collateral [![cta button](https://no-cache.hubspot.com/cta/default/390157/bc79f5f8-a164-410e-a135-be338edadebb.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/bc79f5f8-a164-410e-a135-be338edadebb) 05 / 06 Travelport Influencer outreach, lead generation, immersive multimedia landing page, video, interactive surveys [![cta button](https://no-cache.hubspot.com/cta/default/390157/5bc521f9-e78a-48fe-8e10-62859c348beb.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/5bc521f9-e78a-48fe-8e10-62859c348beb) 06 / 06 Origina Brand building campaign, video series, landing pages, content, advertising, social media promotion [![cta button](https://no-cache.hubspot.com/cta/default/390157/cee7802a-60ce-46e0-abd3-cf92d0908426.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/cee7802a-60ce-46e0-abd3-cf92d0908426) / Watch full video ## B2B tech street cred (and why it matters) The B2B tech world is complex and challenging. The landscape is lined with multiple stakeholder committees, long buying cycles and big money investments. And we love all that. We’re B2B tech marketing geeks at heart. How this industry is driving digital transformation globally makes us feel incredibly proud of serving it and it fuels our passion and commitment. It’s not practical to thank everyone in the industry personally for playing their part, so we put this video together instead. [![cta button](https://no-cache.hubspot.com/cta/default/390157/c0b3c2e2-f3ef-405c-af2a-e97ab38d878d.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/c0b3c2e2-f3ef-405c-af2a-e97ab38d878d) ## In the words of our clients ![ts-etu-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/new%20testimonial%20logos/ts-etu-logo.svg)   "I was absolutely thrilled with the new website and brand positioning that Squaredot delivered. I truly feel like this is going to change the game for ETU and bring us to the next level. We’re already making inroads into corporate America as we now have the marketing foundation and strategy in place that’s primed for growth. We simply could not have done this without Squaredot." ### East Apthrop Head of Marketing, ETU ![ts-arkfire-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/new%20testimonial%20logos/ts-arkfire-logo.svg)   "Squaredot took our senior leadership team on a journey of self discovery as we honed in on our brand positioning, marketing strategy, identity and place in the market. The resulting rebrand is enabling us to realise our vision for the company which is to create a global brand that will resonate with our target personas. Our brand awareness has grown exponentially and we are generating Marketing Qualified Leads that are a marketer's nirvana." ### Aisling Bolger Head of Marketing, Arkphire ![ts-travelport-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/new%20testimonial%20logos/ts-travelport-logo.svg)   "We’ve been working with Squaredot for a number of years and we work very much as a partnership. They understand our business, B2B marketing and the inbound methodology. Squaredot worked hand in hand with us to create and deliver this end to end campaign." ### Aisling White Head of Marketing, Travelport Digital ![ts-origina-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/new%20testimonial%20logos/ts-origina-logo.svg)   “We wanted a brand building campaign that would put us on the map, give the brand a warm personality, and get people talking about us. This campaign has achieved this and more. We have had an increase in conversations from events, people are asking us more educated questions, they are warmer leads! We have already doubled our overall traffic and tripled our returning visitors to the site.” ### Sinead Geraghty Marketing Director, Origina ![ts-intact-logo](https://www.squaredot.agency/hubfs/Squaredot_2020_Theme/new%20testimonial%20logos/ts-intact-logo.svg)   ''We compete against some of the biggest tech companies in the world. So we need to be smart and efficient with our marketing budget. Squaredot have helped us with our SEO strategy, producing content clusters and pillar pages and optimising our website - all of which helps us rank higher on Google search results.” ### Emma Duffy Head of Marketing, Intact Software / ## Award recognition Awards are not an objective - we’re focused only on growing your brand - but we do feel a huge sense of professional pride when our work is recognised by the industry. We also should stress that awards are a big team effort, so shout-outs to all our amazing clients for their collaborations.   ![Spiders Winners Award Badges 2022 - Best B2B](https://www.squaredot.agency/hs-fs/hubfs/Spiders%20Winners%20Award%20Badges%202022%20-%20Best%20B2B.png?width=199&quality=high) ![AIM22-Shortlist-Logo](https://www.squaredot.agency/hubfs/AIM22-Shortlist-Logo.png) ![DMA-2021_Winner-MPU](https://www.squaredot.agency/hubfs/DMA-2021_Winner-MPU.png) ![Best B2B WINNERS award](https://www.squaredot.agency/hs-fs/hubfs/Best%20B2B%20WINNERS%20award.png?width=240&quality=high) ![DMA-Best-agency-2019](https://www.squaredot.agency/hubfs/DMA-Best-agency-2019.png) ## B2B marketing masterclass We love B2B storytelling. And over time we’ve formed our own marketing narratives, opinions, thoughts, advice and tips. Feel free to nosey around. [![cta button](https://no-cache.hubspot.com/cta/default/390157/84eea987-25a7-45e8-9326-695494b85624.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/84eea987-25a7-45e8-9326-695494b85624) [Slideshare](https://www.squaredot.agency/resources/topic/slideshare) ![](https://www.squaredot.agency/hubfs/Squaredot_B2B%20Marketing_Ireland_Balance.png) ### [Killer B’s in B2B - Balance](https://www.squaredot.agency/resources/b2b-brand-balance) There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building.  [Read more](https://www.squaredot.agency/resources/b2b-brand-balance) [Article](https://www.squaredot.agency/resources/topic/article) ![How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/hubfs/Blog/How%20to%20avoid%20the%20post-acquisition%20value%20leak%20in%20MSP%20deals.jpg) MSP marketing Strategy ### [How to avoid the post-acquisition value leak in MSP deals](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) The MSP industry's natural inclination is to focus on technical integration. But here's the reality: your clients don't care about your internal systems. [Read full article](https://www.squaredot.agency/resources/how-to-avoid-the-post-acquisition-value-leak-in-msp-deals) [Article](https://www.squaredot.agency/resources/topic/article) ![Why your MSP loses deals before they even begin](https://www.squaredot.agency/hubfs/Blog/Why%20your%20MSP%20loses%20deals%20before%20they%20even%20begin.jpg) MSP marketing Branding ### [Why your MSP loses deals before they even begin](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) Acquiring new customers (43%) and revenue growth (37%) top the list of MSP concerns according to Datto's latest industry research. But by the time a prospect reaches out to your MSP, they've already decided who they'll choose. [Read full article](https://www.squaredot.agency/resources/why-your-msp-loses-deals-before-they-even-begin) [Article](https://www.squaredot.agency/resources/topic/article) ![The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/hubfs/Blog/msp-growth-plateau-featured.jpg) MSP marketing Branding ### [The MSP growth secret hidden in Buffett's advertising playbook](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) Discover how MSPs can unlock sustainable growth by adopting Warren Buffett’s strategic advertising principles, focusing on brand visibility, consistency, and building emotional connections with their audience. [Read full article](https://www.squaredot.agency/resources/the-msp-growth-secret-hidden-in-buffetts-advertising-playbook) [Article](https://www.squaredot.agency/resources/topic/article) ![How dullness impacts your MSP's growth blog](https://www.squaredot.agency/hubfs/cost%20of%20being%20boring-burning%20money.png) Strategy Positioning ### [How dullness impacts your MSP's growth](https://www.squaredot.agency/resources/dullness-impacts-your-msp) “*Dull is expensive commercially,”* says Adam Morgan, a seasoned advertising veteran and partner at Eatbigfish. Many MSPs appear indistinguishable from one another, so what is this lack of identity actually costing you? [Read full article](https://www.squaredot.agency/resources/dullness-impacts-your-msp) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Sea%20of%20sameness.png) Positioning Branding ### [Standing out in a sea of sameness: unlocking growth for MSPs](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) Many MSPs find themselves caught in a frustrating cycle of uniformity. And the effort to differentiate from the competition can feel like an uphill battle. So how can you stand out in the sea of sameness? [Read full article](https://www.squaredot.agency/resources/standing-out-in-a-sea-of-sameness-unlocking-growth-for-msps) [Article](https://www.squaredot.agency/resources/topic/article) ![](https://www.squaredot.agency/hubfs/Strategy%20over%20tactics.png) Strategy MSP marketing ### [Why MSPs thrive with strategy over tactics](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) Why MSPs thrive with strategy over tactics.  Let's delve into why MSPs should prioritize strategy over tactics, and the immense opportunities this shift can unlock. [Read full article](https://www.squaredot.agency/resources/why-msps-thrive-with-strategy-over-tactics) [Podcast](https://www.squaredot.agency/resources/topic/podcast) ![B2B marketing for managed service providers (MSPs)](https://www.squaredot.agency/hubfs/ultimate-MSP-marketing-strategy.png) Strategy Positioning MSP marketing ### [The ultimate MSP marketing strategy](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) Listen to our strategy lead, Martin Bailie, discuss the challenges for MSPs, how to win your respective market, differentiation, positioning and go-to-market strategies…and how you can succeed as an MSP in today’s market. [Read full article](https://www.squaredot.agency/resources/the-ultimate-msp-marketing-strategy) [Article](https://www.squaredot.agency/resources/topic/article) ![What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/hubfs/Blog%20Images/Whats%20left%20for%20humans%20after%20AI%20in%20B2B%20marketing-min.jpg) Branding Strategy Campaigns ### [What's left for humans after AI in B2B marketing?](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) Are B2B marketers really going to lose their jobs with the emergence of AI? We can't help but ask if all that remains for us humans in the marketing world are mundane tasks and crunching numbers. Read on to find out how exactly you can compete with automation’s increasing presence. [Read full article](https://www.squaredot.agency/resources/whats-left-for-humans-after-ai-in-b2b-marketing) ## Let´s get famous & grow together [Follow us on LinkedIn](https://www.linkedin.com/company/squaredot-agency/) [Follow us on Twitter](https://twitter.com/squaredotagency) [Follow us on Facebook](https://www.facebook.com/squaredotagency/) [Follow us on Instagram](https://www.instagram.com/squaredot.agency/) [Follow us on Youtube](https://www.youtube.com/@Squaredotagency) You want boardrooms talking about your B2B brand, right? So get in touch, our story is telling yours. [![cta button](https://no-cache.hubspot.com/cta/default/390157/932b94a5-d91c-4e71-a58b-718559909d54.png)](https://cta-redirect.hubspot.com/cta/redirect/390157/932b94a5-d91c-4e71-a58b-718559909d54) All rights reserved © Squaredot ![Component 16 – 9](https://www.squaredot.agency/hubfs/Squaredots_2020_Theme/images/Component%2016%20%E2%80%93%209.svg) [Privacy & data policy](https://www.squaredot.agency/privacy-policy) ![](https://px.ads.linkedin.com/collect/?pid=19910&fmt=gif)