Positioning B2B tech for exponential growth
Arkphire is a fast-growing international B2B tech company with Irish roots and a heritage that dates back to the 1960s. Over the last decade, the company has witnessed astonishing international growth, with a clientbase that now includes the likes of Facebook, Google, wework, Dropbox, Hubspot, Wrike, and Asana.
They approached us with a challenge to help them update and evolve their brand so it does justice to the business, its values, offering, success and potential. It was clear from early in our conversations that they wanted their ambition and ethos of continuous evolution reflected in how they show up in the market. It was essential they demonstrate how what they do aligns with, accelerates and augments their client’s digital transformation strategy.
Most examples of B2B marketing projects involve multiple internal and external stakeholders from a variety of business areas. They bring different personalities into the company vision and each comes at it from a different perspective. It can be challenging to bring everybody on a journey and all end up in the same place. During the briefing stage, we helped to bring all ideas out into the open, unite the thinking and hone the output briefs and the journey ahead through rounds of feedback. Because of this, all stakeholders were in agreement and fully behind the vision and plan for the project we were about to embark on.