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B2B branding
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B2B branding insights

B2B branding

Standing out and being recognised is a challenge for many B2B tech brands. Without a strong identity and tone of voice, all your marketing and brand storytelling efforts and thought leadership credentials could be in vain. Or worse still, it could be wrongly attributed to your competition. We create a strong visual platform for your brand, define how it should be presented in a unique and appealing fashion and consistently apply it across all marketing collateral. Assets vary wildly and while the possibilities are endless and the canvas always changes, your brand visual presence shouldn’t.

Changing how your brand looks

When could your brand do with some TLC?

  • Your brand doesn’t visually communicate who you are and what you stand for
  • Your brand storytelling lacks the presence and personality of the people who made the company a success
  • You want to stand out in a crowded space
  • Your brand has a thousand different faces and there's no consistency in how the brand assets are being used (logo, colours, fonts, etc)
  • Your visual identity is outdated or tired looking and not in keeping with the business success of your brand

What does this look like in practice?

Consider branding to be your Sunday best suit that you ‘wear’ over every piece of marketing communication you put out there. It’s unique to you and appealing and recognisable to everyone else. To achieve that we can help you refresh, or create from scratch, a contemporary identity driven by your brand positioning and values - your logo, brand assets, fonts, colours, tone of voice, imagery, and everything else. Additionally, we produce clear and easy to follow brand guidelines on how to use and apply your new brand in a consistent fashion, no matter what the platform or medium.

Our latest branding work

 

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Codec

Transforming Codec's brand to look, sound and feel like the leading MSP that they are - with new brand positioning, visual identity, website & marketing strategy.

View project

“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

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Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

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Marketing insights to help you
grow your B2B brand

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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