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B2B marketing promotion
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B2B promotion insights

B2B marketing promotion

What’s the point in aiming for the stars and doing everything by the book - establishing a compelling position in the market, building an awesome website and digital presence that backs up your ambition, and beef up your sales team in anticipation of a flood of enquiries - if you ultimately end up your industry’s best kept secret? With brand building or lead generation strategies, promotion is key and ‘action’ is the operative word. We action your content and your brand’s story and get it in front of the right people on the right channels.

Promote or perish

Signs you need help with your marketing promotion:

  • You’ve done inbound/content marketing before but never made waves or caused a ripple in the market
  • You have a great offering but you’re having problems spreading the word and getting famous for what you stand for
  • You don’t have enough/any internal marketing resources
  • You don’t have any defined PR or content promotion strategy in place (or in writing)
  • You haven’t nurtured relationships with the right industry influencers, editors or journalists
  • You need help planning the distribution of your campaign

What does this look like in practice?

Campaign promotion can be split into three component parts - strategy, planning and execution. In simple terms we look at your industry and target audience to see what’s being talked about and how, through what channels, formats and why? Once all the details of the promotion plan are mapped out and all campaign assets are produced, we press go on marketing automation lever pulling, email marketing, digital PR, inbound & outbound marketing, social media promotion and content amplification. You could set your watch to our project schedule charts. Every action is then measured against the objectives and KPIs are tracked. What’s working, what’s not and why? How can we action it better? 

Our clients’ success stories

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OtterBox

Building B2B fame for OtterBox in Europe

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“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

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Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

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Marketing insights to help you
grow your B2B brand

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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