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B2B marketing strategy
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B2B strategy insights

B2B positioning & marketing strategy

So how do you plot your brand’s rise to fame and growth? You know that nobody gets there by chance. Overnight success stories in B2B are pipedreams and unicorns. For your best chance of success, and to make marketing easier in the long run you need to amplify what you stand for, who you serve and what makes you different. Build your marketing strategy out from unique and impactful brand positioning and fame beckons.

Changing your brand narrative

When should you rethink your B2B marketing strategy?

  • Your current brand positioning underplays your business growth and ambition
  • You've just bought a company or pivoted your way to exponential potential
  • You have international expansion ambitions
  • You want to stand out in a crowded space
  • Your brand is currently not being applied, presented or spoken about by the wider management team in a consistent way

What does this look like in practice?

We dig deep into your business model, operations, target audience and market. We interview senior stakeholders, research the competition, collate the reports, plot the charts, establish the quadrants and hone in on the sweet spots in the Venn Diagrams. Mining for insights is exhaustive, exhausting and exhilarating in equal measures. (Maybe the latter is just us?) We do all the heavy lifting while taking you and the team on a journey of discovery.

Brand positioning strategy

Positioning helps you find your identity in a crowded marketplace. It’s a shortcut, a fast-track to the customer’s mind. It creates the right connection between you and your customer. As you can tell, it’s enormously important to get this right, as it makes all your sales and marketing efforts easier. Yet it’s surprising how many B2B tech brands have undercooked their brand positioning.

We can help you place a stake in the ground for what you believe in and from these solid foundations we raise your profile and build upon your brand’s identity, difference and reputation. 

Let's talk about your brand positioning
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Our winning formula

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Exploration

Nobody knows your business better than you. We tap into your knowledge and establish objectives in our discovery session. Here we drill down into the numbers to get under the bonnet of what you do, what works, what doesn’t and why, the personas you sell to, and what success looks like. This opens doors in our clients’ minds (so to speak) as it kicks off a period of introspection and reflection. They start to see their brand from a new perspective and feedback with their vision and values. 

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Our latest strategy work

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OtterBox

Building B2B fame for OtterBox in Europe

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“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

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Why are we the only B2B tech agency in town you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

More about how we do business

Marketing insights to help you
grow your B2B brand

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

Get all the results