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B2B websites & digital
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B2B digital insights

B2B websites & digital

With up to 70% of the buyer’s journey complete before a B2B buyer even initiates first contact, you should consider your website as your single most important marketing and sales asset. It’s obvious really, but if your website doesn’t look, feel, or live up to who you are, what you stand for, and where you want to get, then all the marketing in the world could fall flat on your homepage doorstep.

Transforming your digital presence 

Here are the red flags saying you might need a new website:

  • Your website doesn’t support your business growth plans and ambitions
  • Your website does not do your brand justice, nor reflect its personality or vision
  • You’re not getting any conversions on your website
  • Leads you get through your website are of poor quality
  • You are struggling to engage in a meaningful way with your target audience in the digital world
  • You don’t stand out in the crowded online space in your sector
  • Your brand has an uninspired and unremarkable social media presence

What does this look like in practice?

To do justice to your brand online and give your marketing efforts a powerful digital platform, you should never compromise on clear brand positioning, cut through messaging, thoroughly planned UX with well defined user journeys, a visually powerful and engaging UI, thought leadership content, and an air of authority and confidence in every detail. That’s our holy grail that we strive for in each website design project we work on with our clients. Here’s how we deliver it.

One size doesn’t fit all.

We believe that every business and every brand is unique. And if a website is where a brand comes alive online, then there is no one size that fits all and no website template that fits all. A great B2B tech website communicates a voice of authority, and engages with your target customer in an intuitive and user friendly manner. 

We craft the whole website experience to the last little detail from scratch - every user flow, every page, every form and CTA defined, structured, designed and built to clarify and amplify what your brand stands for, and the value this brings to your customers.

Let’s talk about making a great website for your business
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A proven process that delivers

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Discovery

It all starts at our discovery and stakeholder workshop sessions where we get to understand the people behind the brand, what the brand stands for and your vision of the future. We aim to clarify your positioning in the market, confirm the objectives, technical requirements and project schedule to make sure we share the same goals and expectations.

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Our latest website design work

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OtterBox

Building B2B fame for OtterBox in Europe

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“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

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Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

More about how we do business

Marketing insights to help you
grow your B2B brand

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

Get all the results