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B2B campaign insights

B2B brand building, lead generation & ABM campaigns

There is more than one path to fame and we recommend a balanced approach for the best results. Fame and leads. Brand and content campaigns. Long and short term focus. We keep an open mind on the type of campaign, content, formats, channels, and promotions you need until we know more about you. It allows us to bring our years of experience, creativity and imagination to the fore - creativity underpins everything we do, from ideation to planning to promotion.

Great campaigns make B2B brands famous

Campaigns can make a difference when:

  • You need to make your brand famous
  • You need to generate leads, website visits, downloads and hit other KPIs
  • Your target audience do not know about your brand or have an indifferent impression of it
  • You want to win identified accounts through account based marketing (ABM)

What does this look like in practice?

We assess how you’re currently marketing yourself, see what the competition is doing, and establish how and where you show up in the market for the biggest impact.  We agree on the objectives and make a plan. Resist the temptation to turn on the lead tap at the expense of building your brand. Our strong recommendation will always be to see the bigger picture and devise brand building campaigns to raise your profile, in addition to lead generation or ABM campaigns over a sustained period of time.

Brand building

Brand building campaigns take the scenic route to fame. These campaigns tend to be universal in appeal. Typically, they pack an emotive punch, from laugh out loud humour to giving you the goosebumps, and they bring a warmer ‘human’ perspective to technology rather than lists of benefits and cold hard logic. We’re all hot wired to listen to great storytelling and B2B tech brands have a lot to say. We obsess over original and imaginative advertising and social media campaigns that cut through and springboard fame.

Let’s become famous together
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Our latest campaigns

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OtterBox

Building B2B fame for OtterBox in Europe

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“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

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Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

More about how we do business

Marketing insights to help you
grow your B2B brand

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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