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B2B content insights

B2B content marketing

Thought leadership credentials are a must to validate and support growing brand fame and to generate leads. That’s why we have rules when creating content for our clients - B2B insights must be brought to life and value must be added with every blog, ebook, whitepaper, video, gif and every other digital asset and landing page. And the aesthetics must enhance and clarify the message. Anything less than everything above and fame might only be fleeting, misplaced or wishful thinking.

Marketing content that doesn't lack punch

Consider a content marketing overhaul if any of this rings true:

  • You have no content strategy in writing or in place
  • Your content to date has no leadership credentials nor voice of authority
  • Your target personas are indifferent to your opinion or have never heard of you
  • You need to increase site visits, social engagement and leads
  • Your people don’t have the time nor ability to build your brand’s voice, tone and expertise through multimedia content formats

What does this look like in practice?

Through research and planning we start with the basics - do your buyers know you or care what you have to say? How will you capture their attention? What should you talk about and how should you say it? And how does it all link back to what you offer? We study persona pain points and industry trends, and guided by SEO, we hone the schedules, formats, pillar pages, content clusters, themes, topics and tone of voice. We have the expertise in strategy, copy, art direction, designs, animation and video production to create branded content that can cut through, make a lasting first impression and drive traffic to your site.

B2B marketing content

How you frame your content visually, tonally and psychologically governs its impact and audience. We bring insights to life with expertly researched and beautifully designed ebooks, infographics, surveys, reports, whitepapers, RFP builders, videos, animations and back up your credentials with webinars, podcasts, trending articles, expert opinion blogs and influencer outreach articles and digital PR. Good content that has thought leadership credentials, offers valuable advice and is all beautifully wrapped in your signature branding, creates better engagement with your target audience.

Let's make you famous for your content
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Our latest content success stories

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Client Solutions

Unifying the 5 Practices of an enterprise technology partner into one coherent brand

View project

“Squaredot's B2B expertise is so valuable to us. We get consumed by the brand internally and think we're making sense - but it's great to have an outsider's perspective, challenging whether messages and approaches really are clear and meaningful to our customers and prospects. Squaredot got excellent input from purchasers, it really helped us to understand the pain points, which they built into a strong strategy for us.”

Grace Whooley

Brand & B2B Marketing Manager, OtterBox

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Why are we the only B2B tech agency you need to speak to?

We could wax lyrical about our understanding of the nuances of the industry and the competitive landscape. Or tell you how we cover every base from discovery sessions to winning accounts. Or we could point out the case studies success stories, the awards we’ve won, and the relationships we’ve built with our clients over the years supported by testimonials. It all points in the same direction - we help B2B tech brands get famous.

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Marketing insights to help you
grow your brand

Killer B’s in B2B - Balance

There has been a definite shift towards humanising B2B marketing and this recognition has been long overdue. Talking to your audience purely in rational, logical terms simply won’t cut through the clutter. Also, we’ve all been handcuffed to short-term lead generation KPIs for years now while we ignore the benefits of longer-term brand building. 

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